The Creator

Tools may change, but intention remains the true designer.

I’m a creative director and product designer exploring how artificial intelligence is changing the way digital products are built. Through my studio Sparkpark, I work with fast-moving teams to turn early ideas into thoughtful brands, intuitive interfaces, and powerful digital tools.


Over the past years, I’ve designed digital products and brand systems for companies across industries such as communication, nightlife, big data, automotive, e-mobility, luxury real estate, banking, and e-commerce.


Some of the work I contributed to has reached global audiences, been presented to high-level institutions including MI6, and appeared in media ranging from BILD in Germany to The New York Times in the United States. Projects connected to this work have also reached public figures such as Emma Stone and Leonardo DiCaprio.


My focus is on building cohesive digital ecosystems — from brand identities and mobile apps to websites, platforms, and print materials. At the core of my work is the combination of human-centered design and AI-powered workflows, enabling faster product development and more intelligent digital systems while keeping technology firmly aligned with human intention.